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If you need to do some paper math on the run or at your desktop, between okpaper.com and Neenah Paper's mobile apps - you have just what you need at your fingertips. At the office? Visit Okey's Paper Calculators online for gsm conversions, eco-calculations or if you just need to know the best paper cuts from a sheet. If you're on the road, you may want to download Neenah's mobile apps. They are available for iPhone, iPad and Blackberry. Here's a screen shot from the iPad version. 

Meet BURT! a.k.a. Best Uncoated Results Toolkit. He is Domtar's newest educational promotion. "Brilliant" and "vivid", he wants to talk to you about printing on uncoated, opaque papers. Whether you are a printer or designer, BURT can help you get results. Two inserts are housed in a sculptured emboss, "leather" carrier. The entire piece is printed on Domtar's premium opaque, Cougar.  BURT covers it all - from the basics, to making separations and press adjustments. For official "expert eyes", don't forget to punch out the pair of paper sunglasses.  See and touch the multiple printing techniques. Touch plates, coatings, embossing, die-cutting and foil stamping techniques are included. If you have questions, BURT has answers. Receive your copy by contacting your local O-K Paper Representative.

Neenah is busy getting ready for the big introduction of the revised Classic® Brands on October 3rd. But they still have time to create and share useful tools with us. CABINET™ is their new app.  It's not designed to replace your Neenah swatchbooks. It's designed to help them work better. Cabinet™ allows you to compare, search, filter and even mark your favorite Neenah stocks virtually. Keep track of your paper specs on printing jobs and more. And because Cabinet™ automatically updates itself over the Internet via Adobe Air®, you always have the latest and greatest information right at your fingertips. That said, Cabinet™ is an app that runs from your desktop and not the internet. It has an intuitive, drag-and-drop interface that allows you to customize it just the way you want it. Start the downloading now.

Domtar’s “PAPER because” campaign introduces its newest promo — a multi-fold brochure featuring the many strengths of adding direct mail into your media mix.  Eight reasons are highlighted as to why direct mail works.  It is printed on Lynx Opaque Ultra, 80 cover, smooth.

A few direct mail facts:

• 75% of people have made a purchase as a result of direct mail
• 93% of people are more likely to open mail if it comes from a company they know
• An integrated direct mail and e-mail marketing strategy can result in a 300% lift in purchasing activity and reduce cost per response by 25%

To learn more about the benefits of direct mail, call your O-K Sales Representative for a copy today!